For video production services proper planning is very essential. Without proper planning it is like a long journey without destination.
OBJECTIVES: Purpose and Message
• What is the target of video?
• What is the purpose?
• What message is to be communicated?
These are the main objectives of video production services and video promotion. Objectives must be clear as in now day’s video promotion is a vital business tool of marketing.
YOUR TARGET AUDIENCE: Whom are you addressing?
In targeting audience you must consider something like:
• Age group.
• Gender.
• Culture.
• Needs and wants.
These things will help to make an easy way to communicate with the audience. Consumer audiences have become choosier. Video producer should possess the necessary video promotion skills and knowledge to advise you about the style.
Content: What needs to be included?
Talking about contents, it must not be so lengthy that the audience losses its attention so in order to keep the audience motivated you must use cut away, still images and diagrams. And in fact in the field of Corporate Video Production it is unnecessary to make lengthy videos.
Shooting Locations: Your business premises or in a studio?
Most corporate videos are shot at the company's office/buildings, but sometimes external locations are used. Let's consider the some common locations:
- Own business offices it is an easy location can also everything is on the hand and easily accessible. And also the video production service feels comfortable as compared to outside location.
- Customer’s office/building is also a good choice to make as the equipment to be showed can easily be supplied and used.
- Public places often require permission from the Local Authority video producer must sign a mutual arrangement to do so.
- A studio is perfect location to shoot corporate videos most corporate video companies have their studios as it is the best choice to do videos.
Talent: Your staff or a professional presenter?
There is a vast difference between presenting your company staff or a professional presenter.
If you have a confidence staff to volunteer then it’s a good thing otherwise a professional presenter is the best option
PERMISSIONS: Don't get caught out
While hiring corporate video production services you must make sure that legal permission from all perspectives must be signed. These days, people have more civil rights and the last thing you need is to get threaten by legal action unless you remove his part in the video.Such incidents can incur unwanted delays, as well as additional costs.
Creating a Script: Is it really necessary?
Script is the most important thing in any promotion technique as well as video production. No matter how much good your promotion techniques are if you have a weak script this the whole video production is in vain.
On the other hand, if you have a low-budget adverts on TV with a powerful message and yet the visuals are extremely basic then the mission is successful.
PRE-SHOOT MEETING:
Once you've approved the script, you're ready to proceed to the next stage. A final discussion and then you should take place prior to shooting. Then an overlook must be taken on all equipment and location.
Timescales: On time, on schedule and on budget!
It's important to have a timescales if you want a truly professional result. Holidays must also be kept in mind as vacations are important for everyone in life.
Amount of time required to complete the mission must be kept in mind.
The bottom line - The inconvenience and potential extra cost of re-shoots and additional editing can be avoided.
Budgeting: Cost versus value
One of the first questions that most clients ask is "How much will it cost?"And it is also difficult to answer for corporate video producers without proper consultation.
The total cost to produce a video can vary considerably between one video producer and another so does the quality of the end result. A true professional video production however, should not be viewed as a cost, but as an investment as, as good the promotion as better the response from the target audience.If the video promotion gives more opportunities for your company in terms of new customers and sales, then the return on your investment is easily paid back with much more percent.
Comments
Post a Comment